Disclaimer: I know I have a bunch of English spelling and grammar mistakes in my posts. English is not my...
Category Archives: How To’s
SHOULD YOU ASK FOR FREE PROJECTS OR PRODUCING THEM FOR FREE?
Q: Recently I’ve been approached by two different people asking for free/cheap help on video work. Should I do this? Thanks...
HOW TO INCREASE ENROLLMENT IN YOUR SUMMER CAMP BY 34%
One of the first projects – maybe the very first – that I did when we first moved to the...
HOW TO TURN A SCREWED-UP VIDEO PRODUCTION AROUND AND MAKE THE CLIENT HAPPY
I think it’s important to share failures in my blog. I was hesitating and it’s scary because I’m afraid what...
MY FIRST FOOD SHOOT: HOW TO LIGHT A FOOD AD
A few weeks ago I got the chance to do my first food shoot. This production was for a Bagel...
HOW WE DID WARDROBE SEARCH FOR OUR LEAD ACTRESS FOR THE A.R.K. – REPORT
So here we tried out different makeup and hair looks for Katy Castaldi, the heroine in our upcoming movie The...
The ARK Report: Makeup & Hair for Katy Castaldi
Remember Katy, whose audition video we posted here? She came in last week for a fun day of shopping, hair...
More Abandoned Buildings! Where Will We Shoot This Movie?
We’re looking for an old, worn, industrial building in which to shoot The ARK Report in October. This time Shmuel...
THE SCARIEST THING – MAKING YOUR FIRST FILM
As you know, we’ve been contracted to make our first film. You know so far we’ve made mostly short promotional...
5 Tips for Marketing on Instagram
I’ve already talked quite a bit here about Pinterest- how and why you should be using it- and now it’s...
NEW HOOTSUITE AUTOSCHEDULE TELLS YOU WHEN YOUR AUDIENCE IS MOST ACTIVE
If a tree falls in the forest and no one’s around to hear it, did it make a sound? If...
What Size Should Your Images Be on Facebook?
The first thing that visitors to your Facebook page see is the cover image at the top. Make it look...
5 Musts for A Killer Kickstarter Campaign
Producing a film is very expensive. To help cover some of the costs for the ARK Report, we’re planning to...
Kickstarter Stats [Infograph]
Here are some interesting stats about Kickstarter campaigns from Appsblogger.com: 41% of kickstarter projects fail The most popular and competitive...
8 Steps to Boosting Your Google SEO Ranking Using Email Marketing
As someone who strongly believes in the benefits of email marketing I’m very excited about Google’s plans to integrate Gmail...
Ed Dale’s 7 Tips for Better Social Marketing Results
Be the first in your friends to like it As the largest social network on the Internet, Facebook is the...
5 Ways to Use Your Facebook Photo Album to Engage Your Fans
You need to make your Facebook page stand out from the crowd. The share-ability and tag-ability of pics makes optimizing...
STRATEGIES FOR WORKING MOTHERS
For a working mother, balancing work and family can be a real challenge. Over the years I have come up...
Buffer- The Super Social Media Tool
When Ed Dale, one of my online marketing gurus, said he uses Buffer, I had to look into it. Celeb...
12 Top Strategies for Landing New Clients
Check out this article from Brandmaker News, in which twelve successful entrepreneurs (ahem) describe some of the strategies that have worked for...