Blog

Kids of Courage

The Call I got a phone call a little over a year ago. On the other end of the line was a man who identified himself as Howie Kafka. He said he runs a nonprofit organization and was looking for a video campaign. He explained that he runs an organization called Kids of Courage for terminally ill children. The goal of Kids of Courage is to give these children – whether it’s going to Disney World for a whole week or visiting different amusement parks – a trip of a Continue Reading...

Private Schools & Camps Do Marketing All Wrong

You remember Shulamith. Last year, when the girls high school in the 5 Towns was wondering how to get their first ever applicants for their very first year in existence, I made them a series of videos that they showed at the open house. After their open house, they had 14 applicants, up from zero. How To Add $1 million to Your Bottom Line This year we have been commissioned to work on a year-long video advertising campaign to catapult Shulamith High School for Girls to the next level for its second Continue Reading...

How To Create Record Growth – Rebranding Part III

This is the last part of our 3-part series on why it’s important to rebrand your non-profit image. In PART I  we discussed why branding is so important even for non-profits. In PART II I shared with you how you can dominate your market if you do your rebranding with a multi-part video campaign.   Our Stats First Now you probably want to know first what the stats are at the moment, right? We are proud to announce that Camp Mesorah increased its early registration numbers over 34% compared to Continue Reading...

How To Create a Rebranding Campaign To Dominate Your Market – Part II

In Part I of the series “How to Create a Branding Campaign To Dominate Your Market” we went over that it is important to give your brand a distinctive “face” that lets your clients and customers distinguish you from your competition. We also discussed that most non- profit brands fail to brand their organization properly. They are afraid that certain demographics and audiences might be excluded from their chosen message. The consequence of this fear is that if you have a vague or too general message, you don’t have any message. Continue Reading...

How To Create a Rebranding Campaign To Dominate Your Market – Part 1

This will be a monster post, and so as not to overwhelm you, I split it up into three parts. I want you to really understand how to craft a marketing campaign with video ads that will push your brand to become the #1 and dominate its niche . I want you to really read and “khop” every bit of it and to understand, for your own organization, how to run a successful campaign in order to push ahead of the competition. Shall we? All Brands Are The Same – Continue Reading...

The 1 Thing This Summer Camp Did to Increase Enrollment by 47%

You might know that we became really versed in helping camps grow their campers base. We have written about this extensively here  and here how we helped a camp increase enrollment by 56% to become the #1 Jewish summer camp in the northeast over the course of 4 years. Today I want to share with you another case study of a day camp in New Jersey, and how we helped them increase early registration by 47%… without them having to change a thing about their summer camp. Watch the video we made Continue Reading...

The Jewish Vote

Have you voted yet for the World Zionist Congress delegates? Shmuel made a video for the new party in town, the Zionist Spring. Here’s the video: >>> Click to watch. And here’s where you vote: http://www.zionistspring.org/update/ The WZC meets every 4-5 years or so.  Voting for the party that will champion the Jewish causes that are important to you is how you can have your say.  Through this election, Jews around the world get to have a vote as to the policies of the Jewish Agency. Hurry! Deadline April 30th. Continue Reading...

6 Ways This Jewish Day School Promotes Itself Using Video

The JDS of the Lehigh Valley has been using our video to market to prospective students (and, more importantly, their parents). A rabbi of a nearby community saw the video on Facebook and called the school with a bunch of new prospective students. It also helped the school raise a record amount of funds this year at the gala, with close to a quarter of a million dollars raised at the event alone, at which they showed the video. Here’s the video: >>> Click to watch. Of course, the funds Continue Reading...

The Trials & Triumphs of a Frum Victim of Domestic Violence

You may have seen this video already – it’s already been shared close to 3,000 times on social media. OHEL Family Services, one of my favorite clients with whom I’ve done many projects, approached me a few months ago asking for a concept.  They wanted to create a film – together with Charlie Harary – against domestic violence, and the impact that OHEL Family has in helping people in those situations. I think it was one of the most touching – and most difficult – projects that I have worked Continue Reading...

Nonprofits: How to Get Started with Video

A few months ago, a bunch of you attended my webinar, How to Get Started with Video for Your Nonprofit. If you missed it, here it is! Watch at your leisure. https://4good.org/margelit-hoffman/webinar-getting-started-with-video-for-your-nonprofit#asset-8271 In this webinar for nonprofit executives and marketers, you will learn: What you need to have in place BEFORE you hire someone to make you a video. How NOT to waste your money on a video that won’t yield results. What kind of video(s) you need in order to get seen and heard in today’s noisy nonprofit market. Continue Reading...

Crazy New Fundraising Idea For Non Profits

In this post I want to show you how creative you can get as an organization or fundraiser in order to not only say “thank you” in a special way, but also to pull in even more donors and make them want to become a part of your message and family. OHEL’s event is a prime example of innovative fundraising.Many of our clients try to do the next big thing in fundraising. I’ve learned by working with nonprofit clients that fundraising is a major stress; without it they can’t fulfill Continue Reading...

Yeshiva University $400 million Capital Campaign

Many universities give scholarships to their students, and this is a tremendous undertaking on behalf of the administration, the marketing, and the fundraising committees. Often the fundraising efforts happen in one-on-one environments with big donors. In this post I want to walk you through the $400 mil. capital campaign for Yeshiva University that I made videos for.  I want to discuss why we created those videos and what purpose they serve. We don’t want to make just “nice” films; our utmost goal here at Hoffman Productions is to achieve incredible Continue Reading...

Testimonial: Rabbi Steven Weil

Just want to take a moment and thank Rabbi Steven Weil, head of the Orthodox Union, for this positively GLOWING video for us. A few years ago, we made a video for the OU highlighting what they actually do with the funds they raise through their OU hechsher. It’s pretty incredible how much they are involved in every aspect of Jewish life. Apparently they’ve been using this video for years to show at conferences, awards dinners, galas, and the like. This one video is still very relevant for them. I’m Continue Reading...

The Most Romantic Wedding Proposal That’ll Make You Cry

This was really a new experience for us. Shalom Workshop is a workshop for married and to-be-married couples on how to communicate so that peace reigns in the home.  They reached out to us and asked us if we could make a film that would put them on the map and get them even more public recognition. With a film campaign that wanted to remind people how awesome it felt when they first met and how much it would be worth it to preserve this feeling or even get it Continue Reading...

How To Create A Video Ad From Start To Finish

I love making book trailers. This was our first book, the MARA DYER BOOK AD. (It’s a bit graphic, so don’t watch it if you are sensitive.) The Unbecoming of Mara Dyer is a supersuccessful book published by Simon & Schuster. We produced this new trailer for an Amazon book called The Gilboa Iris.  The reason I love book ads is because they’re all about telling stories, literally. Today I want to walk you through the process of how a film is made, what pitfalls to pay attention to, and how Continue Reading...

Your Video Investment: Commercial Ad or Promo?

When a client calls me for a new video project, the first question that comes up is, “What kind of video should we produce to achieve the client’s goal?” Most video producers create their videos according to what “feels right” or “looks good.” Of course it should feel right and look good. But beyond that your videos need a strategy behind them. You don’t want the video to just feel good; you want it to actually help achieve your goal, whether it’s selling a product or a service, to inform, Continue Reading...

Morasha Friends: Video & Script

One of the best things about meeting new clients and going new places is the people you meet. What struck me about the summer camp experience was how the alumni – decades after their years as campers at Morasha – still count Morasha friends as the majority of their inner circles. The amount of time kids spend at summer camp (including sleeping) amounts to more than the school time in a full school year. You bunk, sweat, and have incredible adventures with the same people year after year (with some Continue Reading...

The Jewish Future

We’ve just been notified by Jeremy Joszef, the director at Camp Morasha, that as of mid-October, they already have 500 campers signed up for the coming year. This is an incredible amount. These are “early decision” numbers. Last year the camp held 700 campers total. Because 2013 was their 50th jubilee, we were there for the summer filming 10 commercials. Jeremy has been releasing them one at a time every few weeks or so. We already posted our Morasha champs commercial here. Here is our next release, about Torah at Continue Reading...

New Video & Secrets Of Onslaught Marketing

Is Video Production Really That Expensive? Ok, it’s out today. Today Camp Morasha is launching the first commercial ad for their summer camp that we produced over the summer. This project was quite unique because I’m not aware of another Jewish non-profit that takes advertising as seriously as Camp Morasha does. And their success proves that it’s really worth it to invest into advertising and video and media production on the highest level. They grew over 60% in two years from 450 campers to over 700 this summer. “But Shmuel, Continue Reading...

How To Create Ideas That Sell

  As you might know by now, I’m with my wife and my kids here in Northeastern Pennsylvania to shoot a bunch of commercials for the Jewish summer camp Morasha. Its been a great experience. We basically have six weeks to shoot the footage to make it happen. It sounds like a lot of time, but given the amount of setups and coordination involved, it’s a herculean effort. We basically came up with 10 different concepts for commercials; each of the films addresses a different aspect or detail about Camp Continue Reading...