Blog

Solving the Unsolvable

Over the course of two years, we’ve been able to help Camp Mesorah to increase their numbers by about 38%. Now it’s time to go to the next level and that is to solve the challenge that most sleep away camps have: 2ndSesh. The Problem In an effort to make camps seem more affordable for parents, some time 30 years ago, camps began splitting up the summer into 2 separate sessions. The main reason for that was that camps wanted to make the tuition seem cheaper by splitting it up Continue Reading...

Flatbush

Today I want to share with you one surefire way to differentiate yourself from your competition. As you know, we have a lot of Jewish high schools as our clients. Many people ask us how we manage to take what’s unique about a school and bring it to the forefront. We are not just creating the same film for every school, while slapping a different name in the title.  We research the school, the graduates, the experience of the students and alumni, and the wants and desires of prospective students Continue Reading...

Epic Nonprofits

Last year we had the greatest year yet. We worked on over 35 projects and brought over $8.1 million dollars in revenue for our clients. Now, this year we want to up the game a notch, and therefore we made a significant investment in our filming gear.  If it wouldn’t be significant I wouldn’t bother you because what do you care what tools we use, right? But this is on an Epic level. Good for Hollywood, even better for your brand We want the best for our clients. And therefore Continue Reading...

Why Your School Needs A Marketing Onslaught

We are excited to introduce to you our new promo film for Kohelet Yeshiva High School.  We are excited for three reasons. This is really an incredible school that guides kids to fulfilling their potential and beyond both in Torah and general studies – as is exemplified by their astounding acceptance rates into high-end yeshivas in Israel, and Ivy League and top-tier schools in the U.S. It’s close to home. We’ve had 3 different Kohelet students babysit for us – and they have blown us away in terms of their middos, Continue Reading...

Looks Are Everything

Remember when I flew out to LA in the fall? Well this is one of the films I was working on. YULA – the top girls high school in the region – flew us out to create their recruitment film campaign for the coming school year.   Our goal here was to make a cinematic film campaign featuring all that YULA offers.  Why do I highlight the word “cinematic” here? You may have noticed that ten years ago, when we started, school films were shockingly schlocky. We have worked diligently Continue Reading...

Once You’re #1, What’s Next?

I want to warn you about a trend that we see so many nonprofit brands fall into: once they reach a certain height/growth record/become #1 in their field… they stop investing in their communication and advertising to their audience because they are either too successful or they are just ignorant about their reality. Regardless of the reason, resting on your laurels can lead you to bankruptcy. Let me explain. A while ago, a client of ours – after they were near bankruptcy – became the number one in their field again Continue Reading...

Trump’s 6 Rules of Advertising

Well, who is not reeling right now? What a ride; we are all glad this campaign season is over, though half the nation wishes things had gone differently. So let’s take a look at what Trump did RIGHT. How did he win? And I’m not talking policy. What were his advertising strategies (whether intentional or not) that won him the presidency? His rise to the top of the world makes a great case study that nonprofits, businesses, and political campaigns alike can and should use for maximum visibility, sales, donations, Continue Reading...

Don’t Be Just Anyone

As you might remember, last year we produced an extensive campaign for Camp Mesorah, and it was a big success.  We can probably say that we helped grow Camp Mesorah into the biggest Jewish camp today.  And this year they’ve asked us to further the campaign and continue to position camp Mesorah as the leader in Jewish camps. Not content to rest on our laurels, we did research again this year into what motivates their target audience. We found that kids, tweens and teens really love action and hero content. It just Continue Reading...

Producing One Film Is a Mistake

Here is our latest, a film about community for Kohelet Yeshiva High School near Philadelphia, PA. The Longview Since this is part of a larger campaign for Kohelet (see our first film for them – accompanying Rabbi Lord Jonathan Sacks’s lecture at Kohelet – here), we have the longview in mind. What I mean by this is, each film we create for them has its own specific purpose. Most schools, if they hire someone to make them a video, they want one video that covers everything about the school, wrapped into Continue Reading...

What Most Video Marketing Campaigns Lack

Problem Many private schools hold fundraising events and lectures throughout the year. One of the reasons for such events is the schools are trying to get support in the community. It’s a great idea to produce a film for these types of events in order to deepen the relationship between the school and the community – which in turn translates to raising more funds. But the issue is that schools pass on the creation of their videos to “videographers”. Videographers then will produce a nice little piece about the “academic Continue Reading...

Kids of Courage

The Call I got a phone call a little over a year ago. On the other end of the line was a man who identified himself as Howie Kafka. He said he runs a nonprofit organization and was looking for a video campaign. He explained that he runs an organization called Kids of Courage for terminally ill children. The goal of Kids of Courage is to give these children – whether it’s going to Disney World for a whole week or visiting different amusement parks – a trip of a Continue Reading...

Private Schools & Camps Do Marketing All Wrong

You remember Shulamith. Last year, when the girls high school in the 5 Towns was wondering how to get their first ever applicants for their very first year in existence, I made them a series of videos that they showed at the open house. After their open house, they had 14 applicants, up from zero. How To Add $1 million to Your Bottom Line This year we have been commissioned to work on a year-long video advertising campaign to catapult Shulamith High School for Girls to the next level for its second Continue Reading...

How To Create Record Growth – Rebranding Part III

This is the last part of our 3-part series on why it’s important to rebrand your non-profit image. In PART I  we discussed why branding is so important even for non-profits. In PART II I shared with you how you can dominate your market if you do your rebranding with a multi-part video campaign.   Our Stats First Now you probably want to know first what the stats are at the moment, right? We are proud to announce that Camp Mesorah increased its early registration numbers over 34% compared to Continue Reading...

How To Create a Rebranding Campaign To Dominate Your Market – Part II

In Part I of the series “How to Create a Branding Campaign To Dominate Your Market” we went over that it is important to give your brand a distinctive “face” that lets your clients and customers distinguish you from your competition. We also discussed that most non- profit brands fail to brand their organization properly. They are afraid that certain demographics and audiences might be excluded from their chosen message. The consequence of this fear is that if you have a vague or too general message, you don’t have any message. Continue Reading...

How To Create a Rebranding Campaign To Dominate Your Market – Part 1

This will be a monster post, and so as not to overwhelm you, I split it up into three parts. I want you to really understand how to craft a marketing campaign with video ads that will push your brand to become the #1 and dominate its niche . I want you to really read and “khop” every bit of it and to understand, for your own organization, how to run a successful campaign in order to push ahead of the competition. Shall we? All Brands Are The Same – Continue Reading...

The 1 Thing This Summer Camp Did to Increase Enrollment by 47%

You might know that we became really versed in helping camps grow their campers base. We have written about this extensively here  and here how we helped a camp increase enrollment by 56% to become the #1 Jewish summer camp in the northeast over the course of 4 years. Today I want to share with you another case study of a day camp in New Jersey, and how we helped them increase early registration by 47%… without them having to change a thing about their summer camp. Watch the video we made Continue Reading...

The Jewish Vote

Have you voted yet for the World Zionist Congress delegates? Shmuel made a video for the new party in town, the Zionist Spring. Here’s the video: >>> Click to watch. And here’s where you vote: http://www.zionistspring.org/update/ The WZC meets every 4-5 years or so.  Voting for the party that will champion the Jewish causes that are important to you is how you can have your say.  Through this election, Jews around the world get to have a vote as to the policies of the Jewish Agency. Hurry! Deadline April 30th. Continue Reading...

6 Ways This Jewish Day School Promotes Itself Using Video

The JDS of the Lehigh Valley has been using our video to market to prospective students (and, more importantly, their parents). A rabbi of a nearby community saw the video on Facebook and called the school with a bunch of new prospective students. It also helped the school raise a record amount of funds this year at the gala, with close to a quarter of a million dollars raised at the event alone, at which they showed the video. Here’s the video: >>> Click to watch. Of course, the funds Continue Reading...

The Trials & Triumphs of a Frum Victim of Domestic Violence

You may have seen this video already – it’s already been shared close to 3,000 times on social media. OHEL Family Services, one of my favorite clients with whom I’ve done many projects, approached me a few months ago asking for a concept.  They wanted to create a film – together with Charlie Harary – against domestic violence, and the impact that OHEL Family has in helping people in those situations. I think it was one of the most touching – and most difficult – projects that I have worked Continue Reading...

Nonprofits: How to Get Started with Video

A few months ago, a bunch of you attended my webinar, How to Get Started with Video for Your Nonprofit. If you missed it, here it is! Watch at your leisure. https://4good.org/margelit-hoffman/webinar-getting-started-with-video-for-your-nonprofit#asset-8271 In this webinar for nonprofit executives and marketers, you will learn: What you need to have in place BEFORE you hire someone to make you a video. How NOT to waste your money on a video that won’t yield results. What kind of video(s) you need in order to get seen and heard in today’s noisy nonprofit market. Continue Reading...