Blog

How To Create A Video Ad From Start To Finish

I love making book trailers. This was our first book, the MARA DYER BOOK AD. (It’s a bit graphic, so don’t watch it if you are sensitive.) The Unbecoming of Mara Dyer is a supersuccessful book published by Simon & Schuster. We produced this new trailer for an Amazon book called The Gilboa Iris.  The reason I love book ads is because they’re all about telling stories, literally. Today I want to walk you through the process of how a film is made, what pitfalls to pay attention to, and how Continue Reading...

Your Video Investment: Commercial Ad or Promo?

When a client calls me for a new video project, the first question that comes up is, “What kind of video should we produce to achieve the client’s goal?” Most video producers create their videos according to what “feels right” or “looks good.” Of course it should feel right and look good. But beyond that your videos need a strategy behind them. You don’t want the video to just feel good; you want it to actually help achieve your goal, whether it’s selling a product or a service, to inform, Continue Reading...

Morasha Friends: Video & Script

One of the best things about meeting new clients and going new places is the people you meet. What struck me about the summer camp experience was how the alumni – decades after their years as campers at Morasha – still count Morasha friends as the majority of their inner circles. The amount of time kids spend at summer camp (including sleeping) amounts to more than the school time in a full school year. You bunk, sweat, and have incredible adventures with the same people year after year (with some Continue Reading...

The Jewish Future

We’ve just been notified by Jeremy Joszef, the director at Camp Morasha, that as of mid-October, they already have 500 campers signed up for the coming year. This is an incredible amount. These are “early decision” numbers. Last year the camp held 700 campers total. Because 2013 was their 50th jubilee, we were there for the summer filming 10 commercials. Jeremy has been releasing them one at a time every few weeks or so. We already posted our Morasha champs commercial here. Here is our next release, about Torah at Continue Reading...

New Video & Secrets Of Onslaught Marketing

Is Video Production Really That Expensive? Ok, it’s out today. Today Camp Morasha is launching the first commercial ad for their summer camp that we produced over the summer. This project was quite unique because I’m not aware of another Jewish non-profit that takes advertising as seriously as Camp Morasha does. And their success proves that it’s really worth it to invest into advertising and video and media production on the highest level. They grew over 60% in two years from 450 campers to over 700 this summer. “But Shmuel, Continue Reading...

How To Create Ideas That Sell

  As you might know by now, I’m with my wife and my kids here in Northeastern Pennsylvania to shoot a bunch of commercials for the Jewish summer camp Morasha. Its been a great experience. We basically have six weeks to shoot the footage to make it happen. It sounds like a lot of time, but given the amount of setups and coordination involved, it’s a herculean effort. We basically came up with 10 different concepts for commercials; each of the films addresses a different aspect or detail about Camp Continue Reading...

Summer Camp Advertising Onslaught or How To Market an Impossible Thing

Disclaimer: I know I have a bunch of English spelling and grammar mistakes in my posts. English is not my first language . But I want to push out the content for you. Can you help me out? If you detect any mistake, I would appreciate it if you’d let me know. I’ll immediately update the text and mention your name with a big “Thank You.” That can be a great promotion for your own website. I’ll include it. Hands down :)  We are super excited. We were hired by the amazing Continue Reading...

The (Jimi) Houston Experience

Sorry for the Jimi reference; my wife couldnt resist. Maybe one day she’ll explain to me what she’s referring to. If we’re connected on Facebook, you know I’ve had a whirlwind month. I came back from Germany, arrived in Newark, had a client meeting that afternoon on Long Island, then drove three hours home. Next day, I had two filming days in Brooklyn and Lakewood, then met my wife in Newark to fly to Houston for the weekend, and when we came back I didn’t come home but went straight Continue Reading...

WE WON OUR 1ST FILM FESTIVAL.

I’m totally flooded with emotions. I just got out of the Pesach holiday vacation and my wife informs me that we won our first festival. Its the International Film Festival in Houston Texas. We got the Remi Award. And this is double-puzzling because this has been the first festival that our exec producer Harry Moskoff submitted the film to.  I still don’t believe it because, you know, most first films are terrible. I have seen a bunch of my favorite directors’ first films, and they’re just not good. So, I’m Continue Reading...

A TRULY CRAZY POST ABOUT HOW TO INCREASE SALES BY GIVING YOUR MONEY AWAY.

Hi. Last time, I admitted my biggest failure and you might have read it. If not, here is that post. Today, I want to do maybe my craziest post. What is it about? It’s about giving your hard earned money away in order to increase sales and business. If this sounds familiar skip this post altogether. If you think I’m nuts please read on. Tzeddaka=Charity, THE Jewish Trade Its a big thing. Charity is maybe the number one mitzvah in Judaism. Even an evil person can rectify himself by giving Continue Reading...

WHO ARE THE PEOPLE WHO HELP THE ONE IN NEED?

You know, there are so many people in this world who help people who need help, like disabled, old, sick and poor people just to mention a few. Often these selfless people’s voices don’t get heard. Or worse they often are taken for granted by us and by society. OHEL is a huge provider of services for people in need. And I’m so proud that we came up together with Derek Saker, the amazing marketing director at OHEL, with the concept to pay tribute to the work of the OHEL Continue Reading...

WHAT DOES GOOGLE GLASS MEAN FOR VIDEO AND FILM PRODUCERS?

Wow, we really live in the most exciting times. It seems like there’s an explosion of what we are able to do with technology. Every month dozens of new announcements are made about new technology. Like this one here where you can use your “force” like Luke Skywalker. Have a look at this video: When I heard about the Google Glass project over a year ago I thought it was one of those phony news items whose purpose was just to draw attention. It didn’t seem to me a viable Continue Reading...

Trailer for The A.R.K. Report Film

Finally we did it. We are in the final steps of finishing up the film. Our executive producer, Harry Moskoff, and his wife came in for a visit, and we held a private screening of the film at The Roxy Theater in Northampton.  It was such a great feeling to finally have something to show for all the hard work we did.  We invited some friends, associates and team members. We got some really good, insightful feedback from the audience.  Its such a difference to see it on screen then looking Continue Reading...

SHOULD YOU ASK FOR FREE PROJECTS OR PRODUCING THEM FOR FREE?

Q: Recently I’ve been approached by two different people asking for free/cheap help on video work. Should I do this? Thanks for your quick reply. David K. A: Hey David. I want to expound on that even more. Should a client ask for a freebee video production at all or is there a scenario where it actually harms the client to ask for a free video ad. IF YOU ARE A VIDEO PRODUCER, SCROLL DOWN AND SKIP TO THE PRODUCER PART.  Why You Should NEVER Ask for a Free Video Here Continue Reading...

HOW TO INCREASE ENROLLMENT IN YOUR SUMMER CAMP BY 34%

One of the first projects – maybe the very first – that I did when we first moved to the United States from Israel in 2010 was a Camp Morasha film. How can you grow so fast? We hear from so many directions that enrollment in Jewish camps is decreasing.  Each summer, about 18 percent of the beds at Jewish sleepaway camps in the greater New York area remain unfilled.  But not at Morasha.  Here are the numbers: 2009: 514 campers In 2010: 521 campers (a 7-camper increase) In 2011, Continue Reading...

HOW TO TURN A SCREWED-UP VIDEO PRODUCTION AROUND AND MAKE THE CLIENT HAPPY

I think it’s important to share failures in my blog. I was hesitating and it’s scary because I’m afraid what you might think when I open up and admit what I did wrong. But on the other hand it’s my blog. A personal blog as well. Just writing about my successes would be really corny and salesey, no? So, here we go. My First Failure Post Crazy Schedule  Over a year and a half ago now, Bini, director of marketing from Bnei Akiva called me up and asked for a Continue Reading...

HOW TO PUT TOGETHER THE ULTIMATE LIGHTING KIT THAT’S SMALL ENOUGH FOR WORLD TRAVEL

You probably know that I experimented for quite some time with LED lights and was not very happy with the quality of various lights that I tried out.  (Check out my misadventures with LED lights here.) I was looking for a quality light that has a strong output but is light and cool enough to be able to travel around anywhere I want. Now a few months into various productions, I finally found my light kit. It fulfills my two main requirements: 1. They are all LED’s. 2. They are Continue Reading...

People Are Talking About Jewish Mothers

I am awed by the great response we’ve gotten to Shmuel’s Tribute to the Jewish Mother video that he made for Wissotzky Tea with Charlie Harary and PTex Marketing Group.  Here are some things being said on social about it:     And thanks to The Rebbetzin’s Husband, Rabbi Torczyner, for linking to the video on his blog....

MY FIRST FOOD SHOOT: HOW TO LIGHT A FOOD AD

A few weeks ago I got the chance to do my first food shoot.  This production was for a Bagel store ad and was produced and directed by Chanina Katz and Draizy Zeiger. Beforehand they showed me a commercial that featured some food for a breakfast ad. It was shot with an HMI light (which is really expensive to get) and it looked gorgeous. This was really a tough challenge that I certainly was up for since I have not done this before – and I live for new challenges Continue Reading...

MEET THE CHILD STAR IN THE A.R.K. REPORT

If you’ve read The #1 Rule on The Set of a Film, you know that something always goes wrong. One of the things that went wrong (but turned out to be right in the end!) was that, a few days before production began, the parents of the child actor we had hired to play the part of Teemah in The A.R.K. Report, would not sign the waiver form.  We needed this form to film, especially since we were filming in an abandoned coal mine, and in an abandoned factory.  We Continue Reading...
Page 1 of 1212345...10...Last »

this is a test

this is atet