The JDS of the Lehigh Valley has been using our video to market to prospective students (and, more importantly, their parents). A rabbi of a nearby community saw the video on Facebook and called the school with a bunch of new prospective students. It also helped the school raise a record amount of funds this year at the gala, with close to a quarter of a million dollars raised at the event alone, at which they showed the video.
Here’s the video:
Of course, the funds raised, and the tuition from the new students easily goes way beyond the cost of the video.
Carolyn Katwan, who has years of experience in marketing for Jewish organizations and heads up the marketing department at JDSLV, has used the video in:
1. email campaigns
2. in email signatures of key JDS staff members
3. at the gala event
4. on the school’s Facebook page
5. in Facebook ads targeted to local parents who list Jewish organizations and movements among their interests and likes
Carolyn also plans to:
6. include the video in a press release to local websites, papers with online versions, and bloggers, to capture the Jewish reader who might not be as affiliated with the Jewish community, but has an inkling that they’d like to pass something of their heritage on to their children and grandchildren.
Here’s what Carolyn has to say about working with Shmuel:
“We’re so happy we had the opportunity to work with Shmuel on a promo video for the JDS this year. So far, the feedback has been great. And while the numbers are still not in, we’ve received new inquiries from people who saw the video and wanted to know more. It’s a great tool to get the word out about the JDS – to give people a real feel for the school.
“Of course, we’re delighted with the results of the video – the look and storyline. Working with Shmuel and the process of putting this project together – from concept through filming to final cut — was a great experience. He was always professional, keeping the goals of the JDS and the needs of our target audience in mind simultaneously with every shot. The filming days were well-planned, hassle-free, and the result is a stunning video.
We were proud to introduce the video at our gala fundraiser. And with Shmuel’s thoughtful planning, insight, vision, clarity, artistic vision, experience and marketing savvy (Is that too many adjectives? We can’t say enough good things about him!), the video has a shelf-life that will allow us to continue to utilize it as a powerful recruitment tool on our website, on Facebook, and anywhere else we can.
“I highly recommend Shmuel for any marketing video for a Jewish organization. The knowledge of marketing he and his team possess turns ideas into videos that engage the viewer and enhance the final message. So what are you waiting for? Call him now!”
Thanks Carolyn! If you work at a private school, be sure to use Carolyn’s tips above to stretch the value of your video and give it maximum exposure.