Last time, I admitted my biggest failure and you might have read it. If not, here is that post. Today, I want to do maybe my craziest post. What is it about? It’s about giving your hard earned money away in order to increase sales and business. If this sounds familiar skip this post altogether. If you think I’m nuts please read on.
Tzeddaka=Charity, THE Jewish Trade
Its a big thing. Charity is maybe the number one mitzvah in Judaism. Even an evil person can rectify himself by giving charity. And charity doesn’t necessarily mean to give away a LOT of money. It’s more important to do it often than to do a bunch all at once. Do it many, many times. Its basically about the habit of giving.
Now what has this to do with business? Charity creates a vessel here on earth that needs to be filled. If you give away money for a good cause, for a person in need, you empty that money vessel. Since it has positive attributes attached to it, Gd wants to refill this vessel once again.
The More You Give, The More Money You’ll Receive
“Ok, I get this, so whats the point of this?” you might ask? I stand straight here and proclaim that the more you give away your money to charity the more business you will attract. And I have tested it on the ground, in the trenches. Seriously.
I run my own video and online advertising business and as in every business we have ups and downs. You know what I’m talking about. But the downs can be sometimes scary, right? There are times when you think to yourself, “Is this now over with the business, nobody wants my product or service?” One thing I learned about business dropping down is that I probably haven’t given charity in a while. So, here is how it goes.
My Wife: “Give a Donation With No Money in The Bank.”
I tell my wife: “A lot of contracts are in the air but nothing has come through for weeks. The check that one client owes me still since 2 months hasn’t been paid yet. ”
She would then reply: “Have you given tzeddaka?”
I say: “No. From what money? I haven’t made any money in a while. The deals are still not closed.”
She replies: “Send a $X check to XXX organization/individual.”
I think to myself that she is crazy and I don’t have the money sitting in my account. But like every good husband I just listen to her, write a check and send it out in the mail. But I’m very worried when they deposit the check it will bounce. You would worry too, right?
Do You Believe in Miracles?
And then the miracle happens. First, the client who owes me money, the check just arrives the very same day that I sent out the charity check. Then I would close one deal after another.
So, you think I just generalize and try to make a story out of it? But you know what, it happens over and over again.
Have You Ever Had No Income For Three Months and 5 People to Feed?
Last year, for example we did not have much business for at least two months. I was pursuing other ideas at the same time. But hell was this scary. Because we burned through more cash then I was making. Then when it was too scary to handle on my own I said to Margelit: “I have not closed a new deal in months.” And as you can imagine she replied with the same old line: “Have you given tzeddaka? ”
“But from what account?” I ask.
“Just give it,” she says.
Ok, good husband duty and I write a check for the sake of Shalom Bayis. And you know what happened next? Two days later we were closing our biggest deal ever. It was almost half of our income for the year. That was plain crazy.
My doubter friends have some very important answer to this: “Yeah, well this is an accident. That can happen.”
My answer to this is: “It happens so many times that I can’t even count.”
Come On. Give It a Try.
Try it out. Give before you receive. Or better yet, when you are close to making a deal you want. What we do is that we write a check of 10% of the amount that the deal was worth, since you’re supposed to give 10% of what you earn to charity. That’s scary too. Because what happens if the deal doesn’t work out?
I tell you what happens. You force Gd to make the deal because He doesn’t want you to come to him and say: “Hey, I followed your law and gave away YOUR money. So, please be so kind and send it down.”
What are your tzeddaka stories? What did you experience when you gave donations first?
Am super curious to know.