You need to make your Facebook page stand out from the crowd. The share-ability and tag-ability of pics makes optimizing your page’s photo album a priority.
Here are some suggestions from Hubspot:
1. Upload pictures of your products in creative ways.
Take visually appealing pics and add them to an album on your page. If you sell cakes then share some of your most mouth-watering creations.
2. Educate your audience with images
Try posting informational images with stats about your company or other interesting facts. (You can’t go wrong with humor either.) We <3 infographics.
3. Engage your customers by posting pictures of them:
a. Upload pics of people using your product. This does double-duty:
1) it showcases what you’re selling and
2) it engages your existing customers by making it about THEM! People are more likely to share pics of themselves on their own Facebook profiles.
Here’s a Community Coffee customer showing off her morning cup of coffee.
If you can, try to tag the people in the photos. (Read: you can only tag friends in photos; not fans. You can at least email the image on Facebook to whomever is in it; then they can know about it and hopefully share it with their friends.)
b. Fan of the Week: Many Facebook pages, such as those for Dunkin Donuts, The West Bend Public Library and The Hunger Games, have a Fan of the Week promotion to encourage followers to participate in conversations. Each week one fan is chosen from among those who have participated the most, or, in some cases, from among those who have submitted their picture, and they are rewarded in some way.
Hunger Games fans can enter to be chosen as Fans of the Week by creating something inspired by The Hunger Games books or movie. Winners receive a limited edition Mockingjay pin and are featured on the Hunger Games Facebook page.
Dunkin Donuts awards their chosen Fan of the Week by posting a picture of them on a digital billboard on Times Square, as well as on their Facebook page.
c. Another way to engage your fans is by encouraging them to send in their own pictures for your page, as Zappos did for their Most Worn and Loved Converse Chucks Sweepstakes.
Marian Schembari has some other good ideas for how pictures can be used on Facebook:
4. Post a pic with a question your fans can respond to. You can ask for their opinion on an image or for suggestions for a good caption.
Here’s an example of Publishers Clearing House giving that a go.
5. Share fun pics of your staff. This is how your fans will get to know the people on the other end of the line. Have an album just for this.
The travel website, Gadling, has an album with pictures of their writers in all kinds of interesting locations.
I’ll leave you with an image from our Facebook page. We had been documenting on Facebook Shmuel’s recent trip to Israel to shoot for both Bnei Akiva and The ARK Report. We made this image using HalfTone, a new app we downloaded for free, courtesy of Starbucks.
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