When Ed Dale, one of my online marketing gurus, said he uses Buffer, I had to look into it. Celeb endorsements do work after all.
So here’s what I found out:
Buffer is quickly becoming one of the most popular social media tools for those who spend a large part of their day Tweeting, posting and Facebooking, and looking for fresh content to share.
With Buffer you can save time by pre-scheduling messages and posts to be sent through your Twitter, Facebook and Linkedin accounts throughout the day. Buffer even helps you evaluate the best times of the day to send out those posts, based on when your readers are most active. I haven’t seen that feature on Hootsuite.
When you come across an interesting article or video that you want to share, you can just have it added to Buffer with the click of the Buffer Button, and a post or tweet about it will be sent out whenever you schedule it to go out. Hootsuite has a version of this, called a Hootlet. Pinterest has Pin It. Facebook has Like. You get the idea.
As I mentioned in my previous article, Ed Dale’s 7 Tips for Better Social Marketing Results, Ed Dale doesn’t recommend that you use Buffer for all of your social media activities because it’s also very important to personally interact with your readers and followers by manually signing into your accounts and responding to comments and questions. But as a tool to help you save time across a few social networks, it works.
A basic account with Buffer is free and allows you to manage a Twitter account, a Facebook account (a page or profile) and a Linkedin account as well as schedule up to 10 updates at a time. With an upgrade, which is $10 a month, you get 12 social media accounts (including Facebook pages), 2 team members and an unlimited amount of updates.
We’ll see how this compares to Hootsuite. Not so sure about the choosing Facebook pages or profiles in freemium, though. Hootsuite lets me post to both for free.