I’ve been quoted as one of the twelve, sharing my advice on how to encourage an undecided client to take the plunge.
“Create a sense of urgency. One thing we’ve used recently to land a big project is this: We had a proposal in for a big commercial. The client was taking forever to get back to us, and had to run it by umpteen board members. So I ran a Facebook contest giving away Starbucks cards, and I asked this client to join. He did, and when I sent him his Starbucks card, I included a $1,000 discount coupon that expired in a month. This put the urgency in his decision.” -Margelit Hoffman
Read the rest of the article for some more good tips on landing new clients.
And if you haven’t seen it, check out Get a Handle on Guerrilla Marketing where I’m quoted alongside one of my marketing gurus, Jay Conrad Levinson! Is there an emoticon for blushing?