A recent article on Social Media Today points to a Forbes Insight Study that found that 59% of top-level decision makers prefer watching an online video over sifting through papers and computer documents. This is because a video can offer a deeper connection to the people at a company and a better understanding of the products and service that it offers than website text can.
This means that if you want to impress the decision-maker, do it with a video!
Here are some more advantages of online video marketing:
- Videos build trust with customers by showing your company’s personal side. Let your employees and teammates get in on the fun and you will come away with a video that really speaks to your audience.
- Complicated ideas can be explained more simply in a visual presentation.
- Studies show that customers often re-watch informational videos several times before making a decision, so this is a great opportunity to help inform your customers about you – and get them to engage in your content even more.
Frankly, if you’re just now thinking of getting a video made about your co./product/service/nonprofit, you are not an early adopter. Honestly, you’re a bit behind. Just saying!
But surely it’s better late than never. Click the “Contact Us” tab on the top of this blog to get an estimate on a video produced by Shmuel Hoffman & Hoffman Productions.