I gave this presentation at the Jewish Federation of the Lehigh Valley marketing meeting to a group of about 20 people a few weeks ago. Most of the audience was made up of representatives of local synagogues. In it I go over some basics:
1. how to use Facebook pages, groups, ads, etc.
2. what you should be doing on LinkedIn
3. why a Youtube presence is crucial
And a few tips and tricks on enhancing your social media presence.
LMK what you think! I hope you find it helpful.
Thanks to Stephanie Smartschan at JFLV for setting it all up!