New: Promoted Posts for Facebook Pages & Why It’s A Ripoff

Chris Luo, head of global SMB marketing on Facebook, just announced today, on a Hubspot webinar, a new Facebook product.  It’s called Promoted Posts.  In Facebook’s hurry to draw revenue that will actually make their newly minted shares worth something, they’re now asking you to pay for something that used to be free.

Excuse my cynicism – you may have read about my negative experience with the Facebook sales team already.

A Promoted Post is this: if you have 400-100,000 likes on your business page, and if you want more people to see your status update, you can use the promote button and pay for more people to see it over the 3 days after you post your status update.

Now I already know that not everyone who likes my page is seeing all my updates.  Facebook’s algorithm makes any of your posts that are liked or commented on, or links that are clicked on – more visible to more fans, or likers.  So the more engagement you have, the more visibility you have. If your posts aren’t as engaging, you can now gain more visibility by paying for it.

This in itself is a good idea.  What worries me is that Facebook has complete control over its algorithm.  It could easily move to the system where if you want something seen by anyone, you have to pay for it, as the business.  There is too much power in their hands.  Yes, they are doing me a service by connecting me with my fans in the first place, and I don’t think they should work for free.  But my organic reach and the algorithm behind how that number was reached is not transparent.

Facebook will most likely have success with Promoted Posts once it can show us why these posts didn’t make it to the majority of fans in the first place.  MHO.
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Update, 8/2/2012:

Just read Ed Dale’s profound take on the situation: http://www.eddale.co/facebook/there-is-something-rotten-in-the-state-of-facebook#comment-5525 

Well said, Ed!

 

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5 Responses to "New: Promoted Posts for Facebook Pages & Why It’s A Ripoff"

  1. Thanks Charlie. 🙂

  2. Good post. I’d like to add something, because I tested out the post promotion. I spent $15 promoting a post. With $15 spent, facebook said that the estimated reach would be 11,000. The reach after $15 spent ended up being only 4,300. Completely false advertising on their part.

  3. […] am not the only one blowing a gasket here, go ahead and Google “Facebook Promoted Posts Rip Off” and you can read about all the backlash over this scam. But, here’s the real problem; we can […]

  4. […] to the Powersports Duo blog for linking to my article, New: Promoted Posts for Facebook & Why It’s a Ripoff.  Since I wrote that post I’ve been experimenting with promoted posts, with some small […]

  5. […] Promoted Posts for Facebook & Why It’s a Ripoff […]

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  8. […] New: Promoted Posts for Facebook Pages « SHMUEL HOFFMAN'S BLOG […]

  9. […] Promoted Posts for Facebook & Why It’s a Ripoff […]

  10. […] Promoted Posts for Facebook & Why It’s a Ripoff […]

  11. […] am not the only one blowing a gasket here, go ahead and Google “Facebook Promoted Posts Rip Off” and you can read about all the backlash over this scam. But, here’s the real problem; we can […]

  12. Theo says:

    I think that there is something very dishonest and dirty about promoted posts, also with Facebook advertising for new ‘likes’. I think that is a scam from Facebook itself. I do not enjoy using our Facebook page anymore. I just use it because I have to, as it is a must to have a strong presence on Facebook as a band. I use Twitter, Tumblr, Pinterest, Instagram and I created a new Facebook profile to actually finally interact with my band’s fans and have a laugh. Our page has more than 5000 likes now and everytime I post, the fact that only a tiny percentage actually gets to see the post is pissing me off. Also it seems to me strange that when I post something and pay to promote, I have random likes fom people that have never ”liked” our posts before, and no likes from people that interact often? Strange no? Also a promoted post is always accompanied with lots of spammy random comments underneath it. Would easily close down the page but I do have to keep it according to the music industry. The worst social media platform/marketing tool EVER. Greedy Facebook…

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