You know what’s crazy? More referral traffic comes from Pinterest than Twitter, even though the people who use it only make up a tiny 7% of the microblogging community. Need I remind you, Pinterest is still in beta and invite-only.
This kind of amazing fact came out of an Elopha study released just a few days ago, along with a few other interesting pieces of data. Another worth mentioning is that Pinterest creates AS MUCH referral traffic as Facebook. Which is mind blowing, considering it only has literally 1% of the number of Facebook users. Read more about this study here, it’s really interesting.
So what does this mean? How valuable is referral traffic, anyway? And can it truly boost sales and value? Pinterest is essentially an online collage that is basically constructed from links that naturally become referral traffic; are these links less valuable than the more detailed ones we see on Facebook and Twitter? All this is hard to quantify, but for anyone looking to really focus their social media efforts, these stats are not to be ignored.
Click on these articles to learn more about Pinterest:
Guest Post: Why I’m Not Pinterested by Marna Becker