In response to my recent post on 5 Ways to Use Pinterest for Business or Nonprofit, someone asked me to take it a step back and explain what the heck Pinterest is anyway.
Pinterest is basically a virtual pinboard. Every day, when we browse the web, we come across all sorts of images. Pinterest lets you collect all these cool findings and essentially pin them to your various virtual boards, like cork boards or inspiration boards. There you collect street fashion photos, or recipes, or patterns, or wedding dresses, or whatever interests you. Because it’s a social site, you can follow other people, and share your boards, and re-pin their stuff to your followers. It’s like a visual re-tweet, if that makes any sense.
Here’s how to use Pinterest:
1. Getting started
To sign up, request an invitation (click here for that), or get invited by someone who’s already on Pinterest (email me if you want an invitation). After you sign up, you can log in via your Facebook or Twitter account. Upload a picture to use as an avatar, fill in your bio and start setting up boards and Pinning.
2. How to Pin Something
Click on ‘Add+’ on the right hand side of the Pinterest toolbar, and you’ll see this:
To Add a Pin, paste in the URL of a page with images you want to pin. Uploading a Pin lets you upload images stored on your computer and Creating a Board is how you start a new board. You can name it, categorize it (Purim Party Pics, Home Decor, or whatever) and start filling it up.
3. How to Install A ‘Pin It’ Button
Pinterest has a cute little “Pinlet” similar to a Hootlet for Hootsuite. It’s a little button you install in your toolbar on the top of your browser. When you come across a pic you like on the web, just click your “Pin It” button, follow the simple instructions, and voila! You’ve pinned something on your board.
Having one of these installed into your toolbar helps you add images to your board really easily. You can get the button here. Many blogs now have their own ‘Pin It’ buttons with their other social buttons at the bottom of each post. Have a look at the bottom of this blog post. The ‘Pin It’ button is located together with the other social buttons.
Click on that little button and up will pop another small window, where you can add a caption to whatever you’re Pinning, and choose which board to pin it to, just like this:
4. What is A Board?
Here’s what a board looks like:
You can Like a board on Facebook by clicking the like button next to the title of the board. When you hover your mouse over a picture (as I’ve done in the one second from the left), you get the option to repin, like or comment on their pins. Whoever you follow will show up in your feed, just like in Facebook.
Are you on Pinterest yet? Nu, what are you waiting for? Follow me here. Happy pinning!
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