It’s about time.
Google’s been a little slow on the uptake. They seem to have a “2nd Mover Advantage” strategy where they drive in the traction of the first-movers, like Facebook with social, and like Apple with smartphones.
Now they’re tracking activity across 400 social sites (can you believe there are so many?), and 21 of them have signed on as partners, where they let Google share their activity streams within Analytics.
Here are the streams you’ll now be able to see in Analytics:
- Google Groups
- Read It Later
- Screen Rant
Google Analytics can also track, to a lesser degree, the activity on social sites that can be crawled by Google’s spiders on the public web. Google’s tracking the public activity on these sites, among others:
- Renren (China)
- Mixi (Japan)
- Hyves (Netherlands)
If there’s anything private, like in a circle on Google+, or in a message or closed group on Facebook, Google doesn’t have access to it because it’s private.
Now, if you look at these sites, most of these are not the big 4 (Facebook, Twitter, LinkedIn & Youtube), and are not relevant unless you’re trying to get small bang from your time bucks. A backlink from Facebook and LinkedIn are worth way more than a backlink from some of the sites that have signed on that neither you nor I have even heard of.
If you want to be truly thorough, but still save a bit of time, use SocialMarker to get backlinks on some of these sites in one fell swoop.
I will stress, though, for all the people who still come to me looking for SEO, that Video and Real Social (meaning not spammy/meaningless back links) are the new SEO, and there’s no way around it or magic pill you can swallow to get to the top. It takes time, money, and commitment over the long haul. Social is not a free way to market. If you pay the people who work for you (and I hope to G-d you do), you should be spending at least 9% of your revenue on marketing. And of course, it should be mostly online.
If you liked this article, read these: