I myself am a busy mother of three small children – but I do social media marketing for a living. Even if it is my paycheck, I’ve had to find ways to minimize the time factor.
Here’s how I do it:
1. I use third party tools like Hootsuite to keep all my social networks on one site so I can see what’s up without navigating to different sites.
2. I also pre-schedule status updates so that I don’t have to always be on.
3. In general, I stay off the computer at night. Otherwise it can eat up your marriage, your sleep, your health… not good. (See Why We Don’t Have Internet at Home Anymore.)
Now, a word about the ethics of using Hootsuite:
@JIDF, the Jewish Internet Defense Force’s work is so crucial that it’s a wonder no one else has taken on what he takes on to such a degree (at least that I’ve noticed). David, the mensch behind @JIDF, has been instrumental in spreading the word about the Hootsuite and Bit.ly problem. Here are some articles he cites on the subject:
The issue in a nutshell:
Hootsuite uses link shorteners that end in .ly, which are controlled by Libya. Every site who uses .ly at the end of its name pays Libya to do so.
My 2 Cents:
Hootsuite gives Gaddafi’s son’s postal service $25/year. I give Hootsuite nothing. In my 1-on-1 social media and online marketing course that I give via Skype to clients worldwide, I teach people how to use workarounds so that they don’t have to pay for it.
I also use oil for heat and in my car, and I spend much more on that, and it goes to Arab countries who want to see my country destroyed.
I’ve seen nothing that offers all that Hootsuite does. The minute I do, I’m transferring. Until then, I’m actually more concerned with some of my bigger footprints.
There’s also the counter-argument that if no one recycles, then nothing will be recycled. If we all don’t use .ly sites, then they would be forced out of existence. If I were Amish, I wouldn’t drive a car, but that’s a pretty unrealistic ideal at this point.
I’ve thought a lot about it. That’s where I hold now; could change.
What do you think? Tell me your opinion in the comments below.