As I wrote in answer to Hearpreneur’s question, “What’s next in social media?”, LinkedIn is awesome.
This is more for businesses and finding a job than for fun, but I get most of my blog traffic from LinkedIn, and I just scored a commercial project for Shmuel because I’d posted a link to one of his videos as a discussion on a LinkedIn group. A guy we’d never met saw it and followed it to our site. He must have liked the video, because a few short interactions later, we got a big check in the mail. We’d never even met the guy!
Here’s what I do:
1. Every time we publish a blog post, I create an event in my calendar with the name of the post and the URL of the post.
2. Each day I post the article as a discussion on a LinkedIn group. I’m a member of 50 LinkedIn groups, and this is the limit. The groups you join should include people from your industry who would be interested in reading your more technical posts, and prospective clients.
3. When you have a few minutes, take the time to browse other discussions in the group for stuff to read, like and comment on.
4. Once I post the article with some appropriate discussion text I make a note in my calendar what was the last group I posted that article on, and I schedule the next posting for the following day.
Since I’m in 50 groups, I have a few events running at one time. I don’t just go through all my groups and post the same article on all groups in one day, and here’s why:
When I post a discussion in a group, it automatically posts an update to that effect as a status update. If I have 50 identical status updates in a row, that’s annoying to my network.
The only exception is when an article is timely, like the NY Venture Summit Ticket Giveaway I posted last week.
LinkedIn is less hip and fun than Twitter & Facebook, but making money never goes out of fashion.
How have you used LinkedIn to get clients, donors, jobs, blog traffic, etc? Leave your tips in the comments below.
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