HOW AISH NY CHANGES THE CITY

Here is our latest video that we produced for the Aish Center in New York. It was very challenging to come up with a new idea since Aish wanted to communicate basically the same things that they did in last year’s video, and from the video we made for them the year before that.

I was looking for a solution for quite a while.  How to make an institution like Aish visually interesting was really the main challenge.  So the idea was to conduct the interviews with Aish participants at different locations in NYC and have the atmosphere play a part and role in this video. We organized around 25 interviews in front of 25 different sights in Manhattan. We filmed during daytime and nighttime.

The challenge then became the sound. The outside noise was very noticeable during the interviews. In post-production I added more city noise in order to have it match with the footage and to give it an acoustic feel.

I think it was a great idea to include the marriage part. That added another dimension and made it more personal. It gives an idea of who the people are and what they personally gained by going to Aish.

Let me know what you think in the comments below.

S.

Gear I used:

Canon 7D
Panasonic LX3 point and shoot camera
Tokina 11-16mm f2.8
Sigma 30mm f1.4
Sigma 50mm f1.4
Canon 70-200 f4
Miller Solo Tripod
Sennheiser Evolution wireless lav mics
Zoom H4n sound recorder





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12 Responses to "HOW AISH NY CHANGES THE CITY"

  1. Aaron says:

    Awesome! Nice work.

  2. Detti says:

    I’m always amazed by your work! incredible! I see the similarity to the other aish video but I think it’s your unique style. Otherwise this is a new fantastic piece of art!

  3. Asher Fine says:

    Hey Shmuel,
    You know how if feels to dip your fingers in honey.
    the colour and mood of your piece is like that pot of honey.
    Your editing is spot on and I thoroughly enjoyed.

    Asher Fine

  4. Excellent job! It made me almost wish I was living in NY – ALMOST. I’m less than 45 minutes away from AISH-Jerusalem :-)

  5. Yosh says:

    awesome as always!

  6. Nice video on Aish. Pity we can’t afford to do a piece on Freezee!
    Good luck,
    Joe

  7. Kelli Brown says:

    Amazing work as always!
    Although I think the entire video is great, I especially enjoyed the bit on marriages – not just the stories, but how you framed them and incorporated some of their own footage.
    Keep up the good work and have a great 2011!

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