How to Get Your Videos Found on Youtube in 4 Easy Steps

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Margelit Hoffman: How to Get Your Videos Found on Youtube

Since Shmuel does video and I do social media marketing, our work overlaps in some places. Like on Youtube, the #2 search engine in the world, after Google, which owns Youtube. If you’re not on Youtube, you’re not ON.

I recommend putting your videos on Youtube rather than on Vimeo, because the more views you have on Youtube, the more you’re found on Youtube, and thus the more you’re found on Google.

If you’re still back at square 1 wondering if you really need to have videos online, check out this statistic:

64% of people watch a 30-minute infomercial to the end, and only 20% of people finish reading an article.

Now, Shmuel has posted many posts on how to build an improvised studio, and how to choose a lens, but I’m here to tell you what to do once the video’s made.

So. You have your channel, and you’ve posted a video on it. What now?

1. Title
Describe your video clearly in your title, but use words that people would click on. Use Google Trends if you need to (for an explanation of how to use this, click here).  Use keyword research.  Don’t worry about making it too long.

2. Description

a. Keep it short.  Leave a bit of mystique so that people have to watch your video to find out what happens.

b. Even if your organization is solemn with a serious cause, de-boring-ize your description.  No one will watch the video for your fundraiser dinner.  If, however, you have Alan Dershowitz speaking at it, talk that part up, and include his name in your title.

Controversy is sometimes the key to getting seen.  The key on the other end of the spectrum is comedy.  Celebrity also holds sway.  If your video has elements of any of these, highlight that.

c. Put a link to your site in the first line of your description.  “More: www.shmuelhoffmansblog.com.”  This way it will show up in a search engine results page’s truncated descriptions.  Youtube can give you some nice back-linkage, and your goal is to get people to your site.  Right?  That’s where you make the sale.

3. Tags, Beloved Tags

Margelit Hoffman: How to Get Your Videos Found on Youtube

Choose no more than 3 tags, as the power of your tags is distributed evenly between the tags.

The tag is to your title as your title is to your description.  Each is a shorter version of the last.  Choose the three most clickable topics of your video, and make them your tags.  If your video is for mothers of the bride, and it happens to be about a dress that Oprah wore, don’t make your tags the name of your company and the fabric the dress is made from.  Your tags should be “mother of the bride, wedding, Oprah.”  Stuff that people will look up.

Remember, you’re writing this info for Google as well.  Video links that show up in a search engine results page will be clicked on more than pure text links.

4. Annotation Nation

An annotation is an annoying bubble that pops up while you’re trying to watch a Youtube movie.  The bubble says something like, “Click here to watch…”

a. You won’t be annoying about it.  In fact, you solemnly swear.  Here’s how NOT to be annoying while still benefiting from annotations:

1. have no more than 3 annotations per video

2. each annotation shall last no longer than 5-7 seconds

3. don’t block important people, places or things with your silly annotations

4. spread them out throughout the length of the video

Not everyone will watch till the absolute end of a video, so I place one 5 seconds in, one about halfway, and one about an inch before the end of the progress bar.

b. An annotation can only link to a Youtube URL.  I normally create one annotation linking to Shmuel’s channel, with a call to action telling people what they’ll get: “For more videos by Shmuel Hoffman, click here.”

c. Then I find one or two related videos in Shmuel’s portfolio, and I link to those in separate annotations.  “To watch Shmuel’s latest Tiferet video, click here,” or “Watch last year’s Aish movie here.”  You must tell people to click there, because they don’t know that they have to.  People need to be told what to do.

d. A nice annotation to end with is a “Click on the subscribe button” annotation, reminding people to subscribe to your channel.  I wouldn’t use the arrow annotation for this one if you’re embedding the video onto another site.  You can also write something like “Like this video by clicking the like button beneath the screen.”  Again, explicit directions will get you far.

Margelit Hoffman: How to Get Your Videos Found on Youtube

For step-by-step instructions on how to annotate your videos on Youtube, click here.

 

Using these techniques has doubled my clients’ views in less than a week.  And the numbers keep steadily growing.  Once you’ve optimized your videos, please post the link to your channel in the comments below so we can all learn from you!
PS. Thanks to @feldbum for a good chunk of the ideas in this post, and to @CharlieKalech for hosting the event last year.




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You might also like: How to Edit Video: An 8-Point Style Guide.

 

27 Responses to "How to Get Your Videos Found on Youtube in 4 Easy Steps"

  1. Hi Margelit, I really appreciate the way that you offer the tips simply and clearly for optimizing videos. I didn’t know that the power of tagging is split between every tag on YouTube. Do you know why this is – is it unique to YouTube? (I’d never heard of it before, but I’m also not an SEO specialist.)

    By the way, I’m definitely going to implement the annotation tip!

    Thanks, @askdebra

    • Thanks for reading, Debra. To clarify–are you asking if tagging power is divided in other venues, like on websites?

      I’m glad they do it–otherwise people would put in way too many tags to try and make it relevant to everything.

      Margelit

      • Hi Margelit,
        Yes, I meant if tagging power is diminished in a similar way on other platforms such as blog platforms, slideshare, websites, etc. I had not heard this before.
        Debra

      • Hi Debra,
        Sorry for the long-delayed response. As far as I know, tagging on a website doesn’t work the same way…
        Hope this helps!

      • Hi Debra,

        I just read this by Mark Kilens at Hubspot:
        Read the page’s content and identify two or three keywords that are most frequently used in the page’s content and are relevant to the overall page topic. You should only target two (2) or three (3) keywords per website page. If can’t identify two or three keywords for a page you than need to separate out the pages content and create a new website page.

  2. jewishmoms says:

    hi margalit, so happy to read this, I missed your posts! Two questions: what is key word research? And how do you create a clickable annotation?

    looking forward to getting more posts from you, you are teaching me so much!

    • Hi Jenny,

      Keyword research is basically figuring out which keywords that match what you do are the ones that people are looking for. Basically the exact phrases that people are searching for online, for which you want to show up in the results page. You can do it via Google Adwords, but I use Market Samurai.
      By more clickable, I mean with more trending topics. Using an example from this post, instead of “Click here to watch last year’s dinner video,” something more like, “Check out Jerry Seinfeld at our dinner last year.” Incorporate the trends your already using from Google Trends or Surcher.
      Make sense?

  3. Here are some Youtube stats that are verrry interesting–and just fun:
    http://ht.ly/3rqZu

  4. WOW! GOOD STUFF!! I got more good direction here than from Tarantino!
    Thank you VERY MUCH!

  5. Tzipi glick says:

    Excellent article. You are brilliant. Have taken a lapse from social media since we moved but plan to get back on the track.

  6. […] upload a video file to Facebook, your views aren’t counted on Youtube.  See my article on How to Get Your Videos Found on Youtube in 4 Easy Steps for an explanation of why your Youtube views will get you farther than anything […]

  7. […]  Google owns Youtube, and they are the #1 and #2 search engines in the world, respectively.  So if you want to be found, you need to be on Youtube.  And you need to stand out above the […]

  8. Benji Lovitt says:

    Hi Margelit-I know I could just Google it but do you have an “intro to creating annotations” that you recommend or have used? I’m going to try this-thanks for the great tip!

  9. […] a comment on my blog post How to Get Your Videos Found on Youtube in 4 Easy Steps, someone asked for the specifics on how to annotate your video.  I’m going to show you […]

  10. […] just never get comfortable.” Well said. Now that you’ve edited your video, check out How to Get Your Videos Found On Youtube in 4 Easy Steps. You might also like How to Annotate Your Youtube […]

  11. Brandon Burce says:

    hi and your tips were pretty good and heres my youtube channel link —->youtube.com/boowizardnetwork

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  22. Jenn says:

    Hi,
    Going to annotate and remove some tags! Hopefully that will help my videos get found. I desperately need to get rid of my desk job! This is all I ever wanted to do (write songs and sing them!). Please check me out – hope you enjoy my songs – they are from my heart!

    Jenn Nikole

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