How can it be that you keep writing these beautiful blog posts with compelling content, yet your Google or WordPress Analytics are telling you that no one else is interested? There are a number of reasons why people won’t click on your posts. Today I’m going to get you up to speed on how to make sure your post has at least an attractive title.
1. The most popular articles are “How-to” and “Why” articles.
So put those words in your titles. As a prerequisite to that, your blogs will have to be instructional, of course. This rule will help you steer clear of rambling, overly personal tangents. You want to offer your audience content that will help them, otherwise why would they come back?
2. Use words like: the Best, the Biggest, the Most, the Greatest, the Top. Get comfortable with exaggerating!
3. Include numbers (in digit format, not spelled-out).
People click on this stuff more. Don’t ask why; maybe numbers just pop when in a sea of letters. But the numbers have spoken, and they said this is the way to go.
4. Make your title relevant and timely
As much as you want your blog post to stand as a bastion of 21st century literature, no one will be reading it in a few weeks. Online, people want the latest. So give them what they want, and head to the ultimate directory of what’s hot, Google Trends.
b. Search for the top trends.
c. Now imagine how these topics can be related to the target audience, and to your post, and write your title accordingly.
Here’s my example:
I found Eilat Anschel on Google Trends. She’s Lindsay Lohan’s Israeli girlfriend. This kind of content is far removed from the kind of content my clients post. BUT, one of my clients is a nonprofit Jewish organization, and a Jewish name could be relevant to what they do.
The blog post I wrote is about Yiddish and the Holocaust. Here’s the title I came up with based on Google Trends: The Secret Language of Eilat Anschel’s Grandparents: Yiddish and the Holocaust.
There is nothing in my post about Eilat Anschel, but I still managed to make a relevant title (if it’s completely irrelevant, it should not be your title, or Google will smack your hand for that).
BTW, that Eilat Anschel post now has the most hits of any blog post on their site.
So. Now you’re all set to write your next title. Go to! And tell me what your Google and WordPress Analytics say then in the comments below.