Dear Friends (especially Aviv, Brian, 3xDavid, Eli, Jeremy, Micah, Molly, Ryan and Yehoshua). I just finished the book ‘Tribes’ from Seth Godin and it made me think about my business and how the world of business has changed. I always loved doing video and especially the ones we are doing. Videos that matter. They are not just selling stuff. They help the world getting better. Helping people to connect. Helping people to change.I know you all work in a similar field like I do and I reach out to you with a big plead. I want to take down boundries. I want to connect. At least try it. We are spending tons of time to win clients, trying to be different from another, spending enormous emounts to catch up with trends, technology and demands. Now. My idea Is a HERETIC one: I ask you to join..What exactly you should join I have no real clou. I only have a couple unfinished ideas. I ask you to help me in that. I want that we all come together, share ideas, work in the field we would love to (i.e. Aviv loves fx, Ryan wants to do docus and music videos, Jeremy producing, Micah directing etc.). But we all have to do all the other jobs that we rather would love others to do. The ones who love these things, who love what I just have to do because I have to do it in order to sustain my business. I’m not talking about hiring. I’m talking about collaborating. As a unity, as a ‘tribe’. My dream is a bunch of ‘crazies’ who love there work, love working for a cause, things that matter, doing what we love, supporting our families. Imagine instead of each of us buying equipment for let’s say $ 5-10000 and having pretty much the same low level equipment. Instead we could buy stuff that would deliver what our clients want, desire and deserve. If we would just find a way of sharing. We could share our knowledge, inspire and help each other. My dream is to have people helping us that are much further then we are, giving us guidance from their amazing experience and knowledge (like some of my friends in the Hollywood and commercial industry) and I’m sure they would love to be part of it since we are working in a field that MATTERS. I ask you to join, to discuss, to share to go forward. Into a new world. The old one was about competition, secrets, winning races, being the ‘best’. Web 2.0 brought us now a world of sharing, connection and communication.
Lets continue to dream and share our ideas. The HERETIC ones.