You’ve probably heard of Pardes. It’s THE co-ed, inter-denominational and multi-generational yeshiva located above a car dealership in Talpiot in Jerusalem. In New York I knew teachers at Jewish schools who had learned at Pardes. Like most people who’ve heard of it, I thought I khopped what it was about.
But now I know better. Pardes isn’t stam, it is mamash doing its part to bring moshiach and get the holy temple built. What other place have you heard of where Jews of all religious backgrounds and mindsets get together and learn our shared heritage? Not even a neutral place like the grocery lines at supersmarket next door to Pardes can boast such cooperation among the participants.
At Pardes you can really apply Jewish teachings to your life, both because of the varied beliefs of the students, and because of the intensive approach to textual study and our modern beliefs informing it all.
We came up with the “my favorite color” concept to reflect the diversity, and the colleges to reflect the high level of learning at Pardes. We’ve never worked with one-word answers before, and we liked the pace it gave us in editing.
Working with Pardes has been amazing. Louise Sczcerb, their director of communications, is so on the ball and enthusiastic—we love working with enthusiasm! When I walked into their office for the first time, someone asked me, “Who’s the real brains behind Hoffman Productions?” A very good query indeed!
Like what you saw here? Leave a comment below letting us know. And sign up to get our email newsletters so you never miss a beat! Sign up here.
[...] few years ago Shmuel made both a commercial for Pardes, and a longer promotional video. Both were very well received and helped Pardes with recruitment, so they came back to Shmuel for [...]